Beijing University Institute of cultural and creative industries Wang Guohua
China Economic Net News Beijing January 10 Cultural and creative industry of Beijing University, Research Institute, Professor Wang Guohua, his keynote speech is a creative cultural property under the concept of the development path of Weifang. Professor Wang Guohua said that cultural property is everywhere, and cultural significance of the property value of creative symbols, such as Beijing's Bird's Nest is a symbolic value of this concept, like a big egg that is symbolic, he felt there must be a symbol of a city building .
Professor Wang Guohua, said real estate development, the development is not real estate, but the development of art; second real estate development, development is not a residence, but rather a garden, should be a entertainment garden.
statement reads as follows:
Ladies and gentlemen thank you for giving me a chance. According to our renowned Professor Yao Zhongli about the Chinese real estate development, macroeconomic situation, the specific financial policies. Although I am a professor, but also do a lot of real estate, the original work in Hainan Province, so I report on the topic of today's creative and cultural property under the concept of the development path of Weifang, three issues:
The first problem is the concept of cultural places. The second issue
cultural interaction between real estate and other industries.
third problem is how to create cultural tourism real estate.
we all know real estate is the most important pillar of our national industries, the most important since the reform and opening up the credit I think the original house into real estate, once led the real estate industry, many migrant workers in cities mainly work in the real estate industry. I personally think that the real estate market, or to go the road, are very much agree with Yao teacher put it, you have to suppress a real estate prices will kill and there's a lot of things, so the real estate in the next two years I think it was China's leading industries, and only 50% of GDP, is the leading industries. We went to reach five trillion by 2015, which requires a lot of creativity in our traditional industries to deal with, so I said real estate is still a very, very rapid development of the industry, if the wave of urbanization is more rapid if the total amount of next year we two billion are doing endless, so have plenty of confidence in comrades, the real estate industry is a very, very promising sunrise industry.
cultural property I think it is a new real estate form, should be said that the emerging culture is an integral part of the property, as long as you inject the real estate or other sectors of the you have carried forward. The second culture after fusion of real estate and real estate is the development of new real estate development industry; third cultural property is in a context of scarce resources, industry, culture, real estate everywhere we do, the old house renovation, neighborhood transformation, transformation of old factories, and the transformation of the old neighborhood has huge profits, there can be a huge display of your personal space, so the cultural property should be the development of China real estate is now a representative model transformation. Why is real estate transition? I think the cultural value of the property outstanding aspects: culture, real estate is the first For instance, we do a landscape, cultural concepts covered through the carefully planned operation, making the limited space to become infinite cultural and creative products, I had worked in the building of the Office of Hubei Province for several years. Another cultural significance of the property value of creating symbols, such as Beijing's Bird's Nest is a symbolic value of this concept, like a big egg that is symbolic, as you can in Weifang, a I think a city needs to have a symbol of the building, it is passed down the city symbol of permanent buildings. Old times as we Zibo, Weifang is also very good as, in particular, Zhangzhou bending Riverside (sound) is very great, if you no context, no catchy for people is not enough cultural transmission. I went to Sichuan in China too needs to go beyond the aesthetic sense, and it gives a beauty to enjoy. So cultural property to the limited land space in the infinite creative culture, also in a small place, such as Disneyland, they put a historic building, can make the limited land resources and infinite creativity of the combined , let the limited building space, limited resources are to maximize the rational utilization of space, but the culture of real estate both as a management concept, I emphasize that the operation of a real estate concept, which is a typical cross-border thinking, there must be a cross of thinking, you can do out of real estate property, you do not jump out of real estate property certainly do not. Operation is the combination of capital resources, is able to jump out of financial capital, to see a variety of other financial needs of different people, the real estate is the same, so the past, many commercial real estate, real estate, and so cross, sometimes these things do not fall academic, economic theory, to promote themselves, but from the perspective of area resources division of property in our culture, Weifang is a great room for development. Many of us here have done a project may not know himself what the project by the need to transform, such as the transformation of the old streets, old villages landscaping, these creative ideas can make you earn pours to see you have this idea. Today, I want to talk about the transformation of several old city, the cultural relics department in recent years mainly tube, how to make this beautiful heritage places will be made and become very elegant or become very broad, these are the cultural property should be with things, things you do not have is the In new construction, old construction these two projects there have been many examples of moving, so the cultural property for the transformation of the old city and the old building protection, creative fashion for the guidance of a modern city have great value. Such as green tourism is mainly rural, white Alps, the tourist is, Ai Ai snow, like the house is worth several hundred million ah, as we have Weifang kites, kite enough light to see it? Enough to see how the creativity out of the kite? Depends on their dwelling place, how to develop with human habitats have great relationships. Dignity of human life is to have a house, have also talked about Professor Yao. October each year the Ministry of Construction of the buildings are torn down several hundred million very unfortunately, led the transformation of small patches curtain improving the quality of such a large area, such as Chinese medicine is the man who created the world's most brilliant things, and even some people say that Chinese medicine to be Cancellation is very unfortunate. A city to keep it new, and often dynamic, I think it will be old. This is very bad at every turn Chaifang Zi. Transformation of the old house real estate this thing is completely urban fragments of memory, the memory of this thing is very important, as we do travel the most important fragments of a city is, the real travel through the sights, sounds can do things out. Like those old urban culture, public art capital, public sculpture, what works, and so are very important. I think the leading real estate development and tourism with culture and cultural industries is very important, such as the vast capabilities of our public spaces can make it into a tourist landscape it? Such as the Houses of Parliament can become a local office? United States, a White House, this is their local government office, but the Americans are very smart, so Washington is the most important tourist classic Capitol, is the prime ministers office in places like China Zhongnanhai, if we would sell tickets to the opening is an incredible, this is an idea, this idea is in many countries the United States into office space tourist attractions, from a cultural perspective, from a tourism point of view he is a tourist art, and we do make a building on the property Consideration should be artifacts. Why does the White House to become a tourist attraction it? First he is a symbol of power, and the second the value of housing construction is very ornamental works of art, people like works of art, and the third the surrounding environment is beautiful, it has ornamental value.
residential building construction and tourism environment, the United States there is a place very ornamental value, he put some nice homes as an ornamental, as we have a world-Weifang Kite Festival We can not always spend money to hire people over ah. United States has a law that domestic tourism in the area can not exceed 30%, that is to say tourism is 70%.
third of our cultural property, including commercial construction and tourism and cultural zones.
fourth tourist zone and district level management, construction, tourism has a lot of real estate, industrial areas, there are many very beautiful place, if you want to do a good hotel, you have cultural connotations area, you live with people not want to go, you see, our culture and let people feel what the hotel high quality of life? Westerners say the same work as beasts of burden, like life, like pigs and dogs, you see a house they can sell millions, and why? This is a culture of quality. So our poor housing facilities, poor structure, services and facilities so to kill, so people would not come.
fifth estate with our culture to support the construction of industrial zones, in our thinking in the industrial area is the production in places like the Americans of their aircraft industry, and their Space Center can give you a tour, the first Ford product to an endless stream of visitors, and like our Weifang Qilu earth should be made of a landscape, in fact, make industrial area tourist attractions, making the cultural industry is very good. Because I worked in the Ministry of Construction, the building I feel really good overseas, like Japan, like the Spanish culture all their areas of transformation, so that the value of the original look to improve. For example, a lift back out there to add a quality improvement culture, I feel very well; such as our respect for the people in the residential green built green space, we expand the balcony area and increased the area to make it closer to residential use those requirements; there we can use the electronic display, the use of floor windows and so on. Like the United States into a hotel, a factory is a very good design, the total sentence, I think Qilu culture is the most creative, indeed a good idea, a good idea to get the traditional style of deep change, get a change you want to think, so I concluded that these examples, real estate development, the development is not real estate, but the development of the art, the second real estate development, development is not a residence, but should be a garden, should be a fun garden. Foreign tourism is the most powerful interactive, participatory.
third aspect is the impact of real estate for the cultural industry, if we as a process of real estate, real estate, real estate development is a pre-, post-call tour operators . Thank you, can put forward different views, welcome to correct me!
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